Basic-Fit’s thousand digital screens are now available for programmatic buying through Sage+Archer. The integration with Europe’s largest fitness company and the media buying platform allows agencies and advertisers to buy trigger-led, audience-based campaigns over 200 Basic-Fit locations across the Netherlands.
After a successful pilot in 2019 Basic-Fit started offering brands the opportunity to get in touch with consumers in their clubs through Basic-Fit Media. Due to the growing demand from the market it now activates programmatic. Odine van den Broeke, Advertising & Partnership Manager at Basic-Fit: “We wish to see relevant engagements between brands and our visitors. Therefore we want to offer companies price control over their budgets and planning, allowing them to reach their target audience in real-time using various contextual and audience triggers. With the Sage+Archer platform, marketers have the right tools to do that efficiently”.
With 1.8 million members globally the fitness company reaches many kinds of audiences. “We have numerous locations, various types of clubs (e.g. Ladies-Only) that attract different kinds of groups throughout the day. This combined with generic trigger data such as weather, allows brands to deliver more relevant experiences”.
Sneaker brand Solemates, together with Portland & Benjamin, is the first programmatic campaign that used the new dynamic opportunities. “We are thrilled to be the platform to run programmatic campaigns on Basic-Fit’s digital screens.” shared Diederick Ubels, Co-Founder of Sage + Archer “With the high impact inventory added to the platform, agencies and advertisers have another great opportunity and context to target their audience most effectively”.
Start planning on gymtime now and login on your S+A account. Questions about the Basic-Fit inventory or do you want access to the S+A platform? Get a free demo here.