Even – or especially – during COVID times, MBO students need to be motivated to take a next step in their educational career. AD-ACADEMY, an initiative of Schoevers, ISBW, NCOI and Markus Verbeek Preahep, offers a shortened course for students willing to put in the effort.
As the course only fits a specific target audience, AD-ACADEMY was limited in their media strategy. Using Sage+Archer’s POI (Points of Interest) targeting, AD-ACADEMY was able to target this group of students in a very high index. S+A’s technology makes targeting POI’s really easy, all you have to do is add the list of locations (or choose an existing category) and choose your radius.