The UGG brand is well known for its boots and winter warmth. They have now launched a new apparel fashion line. To generate more brand awareness for the clothing range, UGG launched a targeted campaign in international cities. A perfect case of a cross-country media campaign.
Jellyfish and UGG used the Sage+Archer platform to run a mobile and OOH cross-media campaign in both the UK and Germany, in urban hubs London, Berlin and Hamburg. They targeted high-end shoppers and socialites in shopping malls, high streets, and urban hubs.
UGG advertising was visible on high impact, premium locations along Oxford Street and both London Westfield malls. As well as high street and social hubs in Berlin and Hamburg. Utilising the speed of programmatic, they were able to optimise budgets across locations. Focusing on proximity to an UGG store, and to the relevant mobile geo-locations, the cross-country media campaign was a success. A research study analysed the uplift of brand awareness that the campaign has driven.