The UGG brand is well known for its boots and winter warmth, and have now launched a new apparel fashion line. To generate more brand awareness for the clothing range, UGG launched a targeted campaign in international cities.
Jellyfish and UGG used the Sage+Archer platform to run a mobile and OOH cross-media campaign in both the UK and Germany, in urban hubs London, Berlin and Hamburg. They targeted high-end shoppers and socialites in shopping malls, high streets, and urban hubs.
UGG advertising was visible on high impact, premium locations along Oxford Street and both London Westfield malls, and high street and social hubs in Berlin and Hamburg. Utilising the speed of programmatic they were able to optimise budgets across locations, focusing on proximity to an UGG store, and to the relevant mobile geo-locations. A research study has been conducted to analyse the uplift of brand awareness the campaign has driven.