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Author mhammink Published
20 July 2022

Craving something cool? McFlurry drive sales with weather-based DOOH

FILED UNDER: Innovation, Triggers + Custom API

McDonald’s has launched a DOOH campaign, promoting their signature McFlurry dessert to the consumer, triggered by the perfect weather conditions for enjoying an ice cream.

JCDecaux out of home screen mcdonalds weather based buying

Summer heat sells ice cream

The campaign activated when the temperature hit 20 degrees or higher, playing from 2-10pm on all days of the week, in nationwide locations, near to a McDonald’s outlet. Capturing the consumer in the right mood and time of day to engage them, and an easy route to purchase. Ensuring McDonald’s stays front of mind with an offering for every time of day, and season.

The relationship between weather and consumer behaviour

Weather has an impact on consumer mood and purchase decisions, influencing behaviours of what we do and when. Activating weather targeting in your programmatic DOOH campaign, enhances stand-out and impact, by reaching your target audience at the most optimal times, and mindset.

Want to know more about opportunities in DOOH?

To learn more about this campaign or the opportunity in DOOH and mobile, please get in touch! Via +31 20 702 8206, through mail, or book a demo right away. Follow us on LinkedIn to keep up to date with news and innovative campaigns.

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