Overview
Sage and Archer are a leading European DSP, specializing in location-based, mobile, and out of home (OOH) programmatic advertising. Born in the Netherlands, operating across Europe, and now launching in the UK, this is a unique opportunity to lead the business forward.
Reporting to the CEO and co-founder, the UK Commercial Director will be the first employee in the market, establishing and growing the UK business, with the support of a dedicated UK account director.
Key Responsibilities
- Establish the DSP in the UK market, through sales and marketing to major agency groups, digital trading desks and brands
- Drive uptake of the platform from buyers of digital advertising and data, and ensure seamless ability to transact across OOH and mobile
- Identify incremental opportunities with independent trading desks, brands and boutique agencies who may be new to OOH, as well as traditional OOH buyers
- Negotiate platform and trading agreements, ensuring their successful execution, fulfilment and growth
- Build relationships with major media owners to help build scale, drive revenue and marketing opportunities
- Provide training and support on the digital OOH industry and trading model, ensuring the media model and metrics are understood, and OOH can be easily incorporated into digital deals
- Identify and build data partnerships, and other ancillary relationships
- Develop strong industry networks and represent the company as required in-market and at events
Competencies
- Self-motivation, the determination to succeed, and grow a small business unit within an international support framework
- Autonomous, able to drive the development of a new business independently
- Agility to respond to differing sales and support needs and requests, business models and client profiles
- Tenacity to pursue and close contracts, and ensure their execution and uptake
- Calm under pressure, and patient in communicating with people of all backgrounds
- Confident in presenting technical and commercial solutions, and translating them across functions
Experience
- Excellent understanding of digital advertising technology and trading; programmatic, mobile, audio, data, currency tracking and attribution
- Extensive experience of solutions sales in digital advertising and proven track record of building a business from scratch
- Demonstrable knowledge of OOH media and advertising, and a network of contacts across the industry
- Proven ability to build client relationships at all levels of seniority, demonstrating retention and growth strategies
- Experience in negotiating contracts and trading agreements, and ensuring fulfillment of these deals
- Leadership and management, representing the business externally, hiring and developing teams
Does this sound interesting? Please reach out to Diederick Ubels at diederick@sage-archer.com