As a sister brand of VOO, Zuny remains a challenger on the telco market. To ensure an effective market penetration, Zuny required greater visibility. The objective was to expand Zuny’s reach and raise awareness in Brussel and Wallonne. To achieve this, Clicktrust decided to expand the reach in the street with programmatic DOOH.
The campaign
Using a DOOH specific DSP, Clicktrust was able to reach an audience of 800,000 people in Brussels and Wallonia, during a 4 week campaign. This achievement was made possible through the strategic placement of Zuny ads across 163 screens located in key areas such as streets, stations, and retail environments.
“When we mention “streets,” we refer to all panels positioned on the sides of streets, making our brand visible to a wide range of passersby. The inclusion of “stations” implies our strategic presence in the central halls of train stations and at their entrances, ensuring exposure to a captive audience. Additionally, our campaign extended to “retail” locations, where we displayed our ads prominently in front of supermarkets at their entrances, maximizing visibility and engagement.”
Results
“The Zuny campaign exemplifies the power of DOOH in delivering tangible results for our client with +2.7% leads and reaching 800k people. By strategically placing our ads in high-traffic areas and leveraging the captivating nature of DOOH, we were able to reach a significant audience and effectively support the TV campaign.“
Patrick Kibale – Client Strategy Director – Clicktrust
Learn more about digital out-of-home
Want to learn more about the possibilities of programmatic digital out-of-home advertising or gather ideas for your next DOOH campaign? Get in touch with Gido via email gandriessen@sage-archer.com or call us on +31 20 702 8206, or follow us on LinkedIn to keep up to date with our latest case studies. Curious about our platform? Request a demo!