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Triggers + Custom API

published by mhammink • 2 min read

Canyon targets commuters on the go with DOOH

DEPT®, pioneering technology and marketing for their brands, employed programmatic DOOH for world-leading bike manufacturer Canyon Bicycles. Audience layering and the efficiency of programmatic …

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published by mhammink • < 1 min read

Craving something cool? McFlurry drive sales with weather-based DOOH

McDonald’s has launched a DOOH campaign, promoting their signature McFlurry dessert to the consumer, triggered by the perfect weather conditions for enjoying an ice cream. Summer heat sells …

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published by mhammink • < 1 min read

Aperol promotes its refreshing summer Spritz with weather triggered DOOH

Aperol has launched a DOOH campaign, triggered by the perfect cocktail weather conditions. Already a well known brand, the popularity of the Aperol Spritz maintains in a crowded market with a …

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published by mhammink • < 1 min read

Heinz inspires the summer barbecue season with weather triggered DOOH

Heinz has launched a summer DOOH campaign to promote a range of barbecue sauces and condiments, triggered by the perfect BBQ weather conditions. Weather based buying: the Heinz …

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published by mhammink • 7 min read

Data-driven Digital Out of Home: 5 Dutch campaigns

One of the most promising things of Digital Out of Home is the ability to make use of data triggers to enlarge relevance. This article covers five examples of Dutch brands’ usage of data in their …

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published by mhammink • 3 min read

The adoption of Audience Targeting in outdoor advertising for Walibi Belgium

Dentsu Belgium introduces audience targeting in outdoor advertising. For its client Walibi Belgium, a European wide amusement park, using verified audiences data and Sage+Archer’s DOOH media …

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published by mhammink • 2 min read

Schoonenberg triggers a localised DOOH campaign based on real-time appointment availability

Integrating a Channable API, the Dutch hearing specialist ran a programmatic outdoor campaign with dynamic creative showing a localised DOOH campaign in targeted areas, at the most relevant …

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published by mhammink • < 1 min read

Cadeaubon.nl sync DOOH with radio and audio to target and engage road users

Sage+Archer provide the unique capability to link and sync omni-channel campaigns, across audio, mobile and DOOH. ABOVO media created a roadside DOOH campaign with targeting and triggers based …

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Sage + Archer
HQ Danzigerbocht 45-P
1013AM Amsterdam
Tel: +31207028206

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