DEPT®, pioneering technology and marketing for their brands, employed programmatic DOOH for world-leading bike manufacturer Canyon Bicycles. Audience layering and the efficiency of programmatic …
Read blogpost about Canyon targets commuters on the go with DOOH
McDonald’s has launched a DOOH campaign, promoting their signature McFlurry dessert to the consumer, triggered by the perfect weather conditions for enjoying an ice cream. Summer heat sells …
Read blogpost about Craving something cool? McFlurry drive sales with weather-based DOOH
Aperol has launched a DOOH campaign, triggered by the perfect cocktail weather conditions. Already a well known brand, the popularity of the Aperol Spritz maintains in a crowded market with a …
Read blogpost about Aperol promotes its refreshing summer Spritz with weather triggered DOOH
Heinz has launched a summer DOOH campaign to promote a range of barbecue sauces and condiments, triggered by the perfect BBQ weather conditions. Weather based buying: the Heinz …
Read blogpost about Heinz inspires the summer barbecue season with weather triggered DOOH
One of the most promising things of Digital Out of Home is the ability to make use of data triggers to enlarge relevance. This article covers five examples of Dutch brands’ usage of data in their …
Read blogpost about Data-driven Digital Out of Home: 5 Dutch campaigns
Dentsu Belgium introduces audience targeting in outdoor advertising. For its client Walibi Belgium, a European wide amusement park, using verified audiences data and Sage+Archer’s DOOH media …
Read blogpost about The adoption of Audience Targeting in outdoor advertising for Walibi Belgium
Integrating a Channable API, the Dutch hearing specialist ran a programmatic outdoor campaign with dynamic creative showing a localised DOOH campaign in targeted areas, at the most relevant …
Sage+Archer provide the unique capability to link and sync omni-channel campaigns, across audio, mobile and DOOH. ABOVO media created a roadside DOOH campaign with targeting and triggers based …
Read blogpost about Cadeaubon.nl sync DOOH with radio and audio to target and engage road users
