Sage+Archer put together an exclusive guide giving marketers everything they need to know of audience targeting in digital out-of-home (DOOH) for 2023. For a one-to-many medium such as OOH, …
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The introduction of programmatic buying to Digital Out-of-Home (DOOH) has firmly placed the advertising medium as an essential component across omnichannel marketing and a go-to when looking to …
Tuesday November 29th, Sage+Archer and WallDecaux hosted a webinar presenting the first dynamic creative solutions for programmatic Digital Out-of-Home in Germany. The Webinar was accompanied by …
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Our creative studio continues to innovate, focused on enhancing and scaling dynamic content for DOOH. We have developed 5 self-service, unique S+A creative templates, enabling full-motion …
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Gall & Gall maximised a fantastic summer with a weather forecast feed in their DOOH campaign, inspiring summer weekend planning and stimulating in-store sales in anticipation of the days …
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OMcollective has set up a campaign for Lago, a waterpark based in Belgium. In order to take advantage of the summer heat and encourage people to take a trip to the park, the campaign targeted …
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McDonald’s has launched a DOOH campaign, promoting their signature McFlurry dessert to the consumer, triggered by the perfect weather conditions for enjoying an ice cream. Summer heat sells …
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Aperol has launched a DOOH campaign, triggered by the perfect cocktail weather conditions. Already a well known brand, the popularity of the Aperol Spritz maintains in a crowded market with a …
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