As a sister brand of VOO, Zuny remains a challenger on the telco market. To ensure an effective market penetration, Zuny required greater visibility. The objective was to expand Zuny’s reach and …
New York Pizza allows you to order via out of home.
Netprofiler found an effective way to include out of home advertising in their digital mediamix. Now that programmatic is available in out of home, Netprofiler can use their digital …
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OSG Agency leverage Programmatic OOH to help people park with Moovy in Helsinki
Moovy is a parking service that brings together drivers and parking space providers, and OSG Agency helped them grow awareness by targeting car owners in Helsinki. By using Sage+Archer …
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Playmobil keert terug bij Stroom en wil ook volwassenen bereiken
'Het verhaal achter Playmobil is, denk ik, redelijk exemplarisch voor de markt', legt de strategy director van Stroom uit. Het iconische speelgoedmerk Playmobil kiest Stroom als nieuw …
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Sage+Archer and Havas Belgium launched the first ever Programmatic DOOH campaign in Luxembourg.
Programmatic OOH is growing, and it's spreading like a "Yellow Oil Slick" across Europe. Havas ran a multi-country campaign for Atout France, in Belgium and Luxembourg and became …
Activating Programmatic DOOH in the heartlands of our target audience
Dementia UK had never activated a digital media campaign before, and despite there being an awareness of Dementia in the UK, there is still a general lack of understanding of the disease and the …
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Metro campaign is to reduce stress in real-time for millions of Scandinavians
At subway stations all over Scandinavia, an extensive mindfulness campaign is being launched at the beginning of the new year. With the help of real-time data from Google trends S+A triggered a …
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NS Dutch Railway inventory now unlocked for programmatic Digital Out of Home (DOOH)
Finally, the train station inventory from the NS / Dutch Railway is available for programmatic Digital Out of Home (DOOH)! Here's what you need the know about the NS digital screens and why you …