Out of Home Masters ran a campaign for Linda's Winterbook for their client Talpa via S+A. So far nothing special. The campaign was targeted on supermarkets where there was likelihood the target …
The Art of DOOH (Dutch)
Meer aandacht voor je digital out of home? Download de gids: The Art of DOOHProgrammatic Digital Out of Home geeft reclamemakers nog meer tools om de aandacht van consumenten op straat te …
Reaching Parents – audience targeting on DOOH for Cartoon Network
Cartoon Network wanted to reach parents with young children. “Online Company,” a Candid group media agency, used the S+A platform to reach this particular audience. Online Company used a …
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Sage + Archer Announces Partnership With JCDecaux UK: Enhancing DOOH and Mobile Opportunities for UK Media Buyers
LONDON - November 26, 2020 - Sage + Archer, the European programmatic digital Out-of-Home (DOOH) and mobile media buying platform is working with JCDecaux UK, scaling up reach in the UK. The …
Dutch programmatic flowers in NL, Germany and the UK
The Dutch Flower council promotes flowers and plants as it is one of Holland’s primary export products. This fall The Flower council ran a campaign thanking plants for everything they bring to …
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Reaching the elderly – audience targeting on DOOH
The NVVE strives to make it possible for everyone to die in a dignified manner by helping people to talk and decide about the final stages of life. The NVVE is a fast-growing association that …
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Albert Heijn leverages mobile data to launch and measure data-driven DOOH campaign
Albert Heijn (AH), the largest supermarket chain in the Netherlands, used mobile data to gain insights into where and when to best reach specific customer segments, based on sales data. Together …
Greenwheels celebrates 25th birthday with data-driven awareness & activation
Greenwheels celebrated its 25th birthday this september. Today, sharing mobility services is more common than ever but Greenwheels with their vision and execution on carsharing has been making …
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