Netprofiler found an effective way to include out of home advertising in their digital mediamix. Now that programmatic is available in out of home, Netprofiler can use their digital …
Read blogpost about New York Pizza allows you to order via out of home.
Moovy is a parking service that brings together drivers and parking space providers, and OSG Agency helped them grow awareness by targeting car owners in Helsinki. By using Sage+Archer …
Read blogpost about OSG Agency leverage Programmatic OOH to help people park with Moovy in Helsinki
'Het verhaal achter Playmobil is, denk ik, redelijk exemplarisch voor de markt', legt de strategy director van Stroom uit. Het iconische speelgoedmerk Playmobil kiest Stroom als nieuw …
Read blogpost about Playmobil keert terug bij Stroom en wil ook volwassenen bereiken
Programmatic OOH is growing, and it's spreading like a "Yellow Oil Slick" across Europe. Havas ran a multi-country campaign for Atout France, in Belgium and Luxembourg and became …
Dementia UK had never activated a digital media campaign before, and despite there being an awareness of Dementia in the UK, there is still a general lack of understanding of the disease and the …
Read blogpost about Activating Programmatic DOOH in the heartlands of our target audience
At subway stations all over Scandinavia, an extensive mindfulness campaign is being launched at the beginning of the new year. With the help of real-time data from Google trends S+A triggered a …
Read blogpost about Metro campaign is to reduce stress in real-time for millions of Scandinavians
Finally, the train station inventory from the NS / Dutch Railway is available for programmatic Digital Out of Home (DOOH)! Here's what you need the know about the NS digital screens and why you …
Sage+Archer put together an exclusive guide giving marketers everything they need to know of audience targeting in digital out-of-home (DOOH) for 2023. For a one-to-many medium such as OOH, …
Read blogpost about Audience targeting in Digital Out of Home: everything you need to know
