Sage+Archer is partnering with Vistar Media to further advance the programmatic DOOH market to become an open exchange. The integration with Vistar Media supply-side platform (SSP) will allow …
Read blogpost about Vistar Media and Sage+Archer Announce Programmatic DOOH Partnership
The UGG brand is well known for its boots and winter warmth, and have now launched a new apparel fashion line. To generate more brand awareness for the clothing range, UGG launched a targeted …
Read blogpost about Cross-country media buying by Jellyfish and UGG
Bruna reaches out to students and Gen-Z's with DOOH. They selected screens from multiple media-owners that are within a small radius of the selected Bruna stores. To be more relevant to the …
Read blogpost about Bruna runs a dynamic campaign to motivate Generation-Z to pick up a book!
In order to use the full potential of Programmatic Out of Home and its scalability, Sage+Archer invested heavily in testing HTML5 technology for the use of responsive design on Digital Out of …
Centraal Beheer Achmea (CBA) is one of the largest insurance companies in the Netherlands. Since lockdown ended and rules relaxed, people can once again go on holidays and daytrips, so. This is a …
Read blogpost about How Centraal Beheer utilises programmatic DOOH with dynamic ads
Malibu wanted to send out a message to all Dutch students. That is why they only targeted cities with a high student population. These (14) cities all got their own message. Thanks to HTML5, …
Read blogpost about Malibu is extremely relevant with HTML5: A local message to every student
Albert Heijn’s digital screens are released for programmatic buying in Sage+Archer. Agencies and advertisers can now run more relevant and timely campaigns to target consumers in the shopping …
Read blogpost about Released: Albert Heijn’s Digital Screens for Programmatic Buying
As terraces finally opened again in April, city consumers were invited to enjoy and asked to share their first glass of Heineken in a digital OOH campaign. Heineken ran a three-stage campaign, …
Read blogpost about Heineken celebrates release with #Thefirstbeer dynamic Out Of Home Campaign
