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Sage + Archer

Programmatic Mobile + Digital Out-of-Home

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published by Dominiek van Esse • 3 min read

Sage + Archer Announces Partnership With JCDecaux UK: Enhancing DOOH and Mobile Opportunities for UK Media Buyers

LONDON - November 26, 2020 - Sage + Archer, the European programmatic digital Out-of-Home (DOOH) and mobile media buying platform is working with JCDecaux UK, scaling up reach in the UK. The …

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published by dubels • 2 min read

Albert Heijn leverages mobile data to launch and measure data-driven DOOH campaign

Albert Heijn (AH), the largest supermarket chain in the Netherlands, used mobile data to gain insights into where and when to best reach specific customer segments, based on sales data. Together …

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published by dubels • 2 min read

Greenwheels celebrates 25th birthday with data-driven awareness & activation

Greenwheels celebrated its 25th birthday this september. Today, sharing mobility services is more common than ever but Greenwheels with their vision and execution on carsharing has been making …

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published by dubels • < 1 min read

Greetz – using mobile data to spot hight traffic places during a pandemic

Greetz has for a long time been the easiest way to send something nice and attentive to the ones you love. During the pandemic Greetz was an even better alternative to stay connected to your …

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published by dubels • 2 min read

Moco Museum – Using live visitor data to trigger campaigns

The Moco Museum in Amsterdam features many great art works and is therefore often way too busy. There are times, however, when the Moco Museum is not as crowded as it wishes to be. In these slots …

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published by Marieke Ballast • 2 min read

Heineken combines digital out-of-home & mobile to reach students

Drinkies by Heineken introduced new students to Amsterdam with its fast beer delivery service. With a campaign that moves with them through their new city. Student targeting for new app …

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published by dubels • < 1 min read

YoungCapital uses GEO + context targeting to reach Gen Z

YoungCapital is an employment agency which focuses on young people (what's in a name?). YoungCapital does all their digital media buying inhouse. For their latest campaign: "We give work" …

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mobile geo and weather triggerd

published by dubels • 2 min read

Luxaflex uses location targeting and weather triggers for maximum relevance

Luxaflex sells sunscreens and mosquito nets, called Horren in Dutch. The product protects against sunshine, but also against another summer annoyance: Mosquitos. For maximum relevancy, Luxaflex …

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