LONDON - November 26, 2020 - Sage + Archer, the European programmatic digital Out-of-Home (DOOH) and mobile media buying platform is working with JCDecaux UK, scaling up reach in the UK. The …
Albert Heijn leverages mobile data to launch and measure data-driven DOOH campaign
Albert Heijn (AH), the largest supermarket chain in the Netherlands, used mobile data to gain insights into where and when to best reach specific customer segments, based on sales data. Together …
Greenwheels celebrates 25th birthday with data-driven awareness & activation
Greenwheels celebrated its 25th birthday this september. Today, sharing mobility services is more common than ever but Greenwheels with their vision and execution on carsharing has been making …
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Greetz – using mobile data to spot hight traffic places during a pandemic
Greetz has for a long time been the easiest way to send something nice and attentive to the ones you love. During the pandemic Greetz was an even better alternative to stay connected to your …
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Moco Museum – Using live visitor data to trigger campaigns
The Moco Museum in Amsterdam features many great art works and is therefore often way too busy. There are times, however, when the Moco Museum is not as crowded as it wishes to be. In these slots …
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Heineken combines digital out-of-home & mobile to reach students
Drinkies by Heineken introduced new students to Amsterdam with its fast beer delivery service. With a campaign that moves with them through their new city. Student targeting for new app …
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YoungCapital uses GEO + context targeting to reach Gen Z
YoungCapital is an employment agency which focuses on young people (what's in a name?). YoungCapital does all their digital media buying inhouse. For their latest campaign: "We give work" …
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Luxaflex uses location targeting and weather triggers for maximum relevance
Luxaflex sells sunscreens and mosquito nets, called Horren in Dutch. The product protects against sunshine, but also against another summer annoyance: Mosquitos. For maximum relevancy, Luxaflex …
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