Sage+Archer provide the unique capability to link and sync omni-channel campaigns, across audio, mobile and DOOH.
ABOVO media created a roadside DOOH campaign with targeting and triggers based on radio schedules, synched so that the DOOH campaign is activated 3 minutes before and after the commercial break.
The majority of drivers have the radio turned on while driving and now it is possible to capture this attention by syncing a roadside DOOH campaign with a commercial on the radio, increasing engagement with drivers and passengers as they listen to the commercial and can view a roadside screen.
Want to create a radio-based DOOH campaign or know more about our targeting options? Contact Tim Markestein, he is happy to answer any questions. Please reach him through mail or call us: +31 20 702 8206. Want to get started right away? Log into the Sage+Archer platform or get a demo!