Cadeaubon.nl runs a radio-based DOOH campaign through the Sage+Archer platform to target drivers.
ABOVO media has created a roadside Digital Out of Home campaign with targeting triggers based on radio schedules. This means that 3 minutes before and after the commercial break, the DOOH campaign goes live.
The majority of the drivers have the radio turned on while driving. Meaning that there is the possibility to easily sync your roadside DOOH campaign with a commercial on the radio. Resulting in drivers hearing your commercial and seeing your DOOH campaign on the roadside billboards.
Want to create a radio-based DOOH campaign or know more about our targeting options? Contact Tim Markestein, he is happy to answer any questions. Please reach him through mail or call us: +31 20 702 8206. Want to get started right away? Log into the Sage+Archer platform or get a demo!