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Author mhammink Published
1 December 2021

Cadeaubon.nl sync DOOH with radio and audio to target and engage road users

FILED UNDER: Innovation, Triggers + Custom API Tagged With: ABOVO, Cadeaubon.nl, datadriven, DOOH, targeting

Sage+Archer provide the unique capability to link and sync omni-channel campaigns, across audio, mobile and DOOH.

ABOVO media created a roadside DOOH campaign with targeting and triggers based on radio schedules, synched so that the DOOH campaign is activated 3 minutes before and after the commercial break.

The majority of drivers have the radio turned on while driving and now it is possible to capture this attention by syncing a roadside DOOH campaign with a commercial on the radio, increasing engagement with drivers and passengers as they listen to the commercial and can view a roadside screen.

Want to create a radio-based DOOH campaign or know more about our targeting options? Contact Tim Markestein, he is happy to answer any questions. Please reach him through mail or call us: +31 20 702 8206. Want to get started right away? Log into the Sage+Archer platform or get a demo!

Cadeaubon.nl runs a radio-based DOOH campaign on roadside billboards, through the Sage+Archer platform to target drivers.

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