Gall & Gall maximised a fantastic summer with a weather forecast feed in their DOOH campaign, inspiring summer weekend planning and stimulating in-store sales in anticipation of the days …
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OMcollective has set up a campaign for Lago, a waterpark based in Belgium. In order to take advantage of the summer heat and encourage people to take a trip to the park, the campaign targeted …
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DEPT®, pioneering technology and marketing for their brands, employed programmatic DOOH for world-leading bike manufacturer Canyon Bicycles. Audience layering and the efficiency of programmatic …
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McDonald’s has launched a DOOH campaign, promoting their signature McFlurry dessert to the consumer, triggered by the perfect weather conditions for enjoying an ice cream. Summer heat sells …
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Aperol has launched a DOOH campaign, triggered by the perfect cocktail weather conditions. Already a well known brand, the popularity of the Aperol Spritz maintains in a crowded market with a …
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Heinz has launched a summer DOOH campaign to promote a range of barbecue sauces and condiments, triggered by the perfect BBQ weather conditions. Weather based buying: the Heinz …
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Birra Moretti has launched a 3-stage dynamic DOOH campaign to follow festival-goers through their journey. Digital Out of Home strategy The North Sea Jazz Festival is an annual 3-day …
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One of the most promising things of Digital Out of Home is the ability to make use of data triggers to enlarge relevance. This article covers five examples of Dutch brands’ usage of data in their …
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