Deploying outdoor campaigns can be extremely effective when it comes to engaging with an audience. This is why L'Oréal took the opportunity and deployed a campaign across several DOOH screens in …
Read blogpost about L’Oréal launches a full scale, mass targeted, DOOH campaign for new product
Sage+Archer put together an exclusive guide giving marketers everything they need to know of audience targeting in digital out-of-home (DOOH) for 2023. For a one-to-many medium such as OOH, …
Read blogpost about Audience targeting in Digital Out of Home: everything you need to know
The introduction of programmatic buying to Digital Out-of-Home (DOOH) has firmly placed the advertising medium as an essential component across omnichannel marketing and a go-to when looking to …
Marketers, brand managers, creatives, and everyone else in the fight for consumer attention: we all know that simply putting any advertising content out there isn’t going to cut it. The …
Read blogpost about Dynamic Creative: unlocking the power of personalisation in OOH
Tuesday November 29th, Sage+Archer and WallDecaux hosted a webinar presenting the first dynamic creative solutions for programmatic Digital Out-of-Home in Germany. The Webinar was accompanied by …
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Our creative studio continues to innovate, focused on enhancing and scaling dynamic content for DOOH. We have developed 5 self-service, unique S+A creative templates, enabling full-motion …
Read blogpost about S+A Studio launches 5 creative templates, scaling dynamic creative for DOOH
As part of its international expansion strategy Rituals, the luxury wellbeing brand known for its home and beauty products, has launched its first localised Digital Out-of-Home campaign in Spain, …
Read blogpost about Rituals rolls out localised Digital Out of Home strategy across Europe
Save the Children provide food assistance for vulnerable households and individuals and rely on fundraising to support food poverty and hunger programs. This fundraising campaign ran throughout …
Read blogpost about Save the Children raise awareness of food poverty with localised DOOH
