As the world is slowly opening up, the possibilities of programmatic mobile + DOOH are open for business too. As we get tons of questions about the current status of screens, data providers, …
Programmatic High impact – the art of Powerful Brand Building
Programmatic buying of DOOH is to most buyers in the Netherlands a given. A hygiene factor. Yet not everyone realises the tremendous possibilities this has to offer or what great networks DOOH …
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Get the most out of social creatives on DOOH
Get the most out of social creatives by using them on high impact DOOH screens on top of your social media campaign. In Dr Martens first Dutch campaign they wanted to reach Free thinkers and …
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Essent Reaches Audience During Lockdown with Data Savvy Approach
Essent used a smart, data savvy approach to reach the target audience during a hard lockdown. The campaign has been nominated for a DIA award. Essent’s in-house digital team faced a big …
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DOOH accessible for Startups – Mayoneur catalyses growth with POS DOOH
Mayoneur, a Dutch mayonnaise based on only vegetables and fruits, got the opportunity to become to sell in one of the biggest supermarkets of the Netherlands. Albert Heijn had selected a couple …
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The Art of DOOH (English)
More attention for your DOOH ad? Download the guide: The Art of DOOH Art directors, graphic designers and everyone else in the fight for consumer attention: we all know that simply putting any …
GVB captures the soul of the neighbourhood with Dynamic DOOH
For GVB (the public transport company of Amsterdam) Abovo Media used the SAGE+ARCHER platform to target passengers for the new tram line to Amstelveen (line 25). Using time and location as …
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Creative approval in programmatic
Out of Home Masters ran a campaign for Linda's Winterbook for their client Talpa via S+A. So far nothing special. The campaign was targeted on supermarkets where there was likelihood the target …