DEPT®, pioneering technology and marketing for their brands, employed programmatic DOOH for world-leading bike manufacturer Canyon Bicycles. Audience layering and the efficiency of programmatic …
Read blogpost about Canyon targets commuters on the go with DOOH
McDonald’s has launched a DOOH campaign, promoting their signature McFlurry dessert to the consumer, triggered by the perfect weather conditions for enjoying an ice cream. Summer heat sells …
Read blogpost about Craving something cool? McFlurry drive sales with weather-based DOOH
Aperol has launched a DOOH campaign, triggered by the perfect cocktail weather conditions. Already a well known brand, the popularity of the Aperol Spritz maintains in a crowded market with a …
Read blogpost about Aperol promotes its refreshing summer Spritz with weather triggered DOOH
Birra Moretti has launched a 3-stage dynamic DOOH campaign to follow festival-goers through their journey. Digital Out of Home strategy The North Sea Jazz Festival is an annual 3-day …
Read blogpost about Birra Moretti counts down to the North Sea Jazz festival
One of the most promising things of Digital Out of Home is the ability to make use of data triggers to enlarge relevance. This article covers five examples of Dutch brands’ usage of data in their …
Read blogpost about Data-driven Digital Out of Home: 5 Dutch campaigns
Sage+Archer is a finalist for the DooH Creative Challenge 2022 (DCC). In the category of Best Use of Data, S+A will compete for the award. …
Read blogpost about Sage+Archer nominated for the DooH Creative Challenge in Best Use of Data
Using Digital Out of Home, the shoe brand UGG successfully demonstrated how their clothing campaign generated incremental brand awareness for their clothing range. This campaign underlines the …
Read blogpost about Use of video in Out of Home: UGG’s smart video outdoor campaign
For their brand awareness campaign, the hearing specialist used Sage+Archer's Cube HTML5-built format showing their tv commercial in a smart way on digital outdoor screens. Schoonenberg …
Read blogpost about Use of Video in Out of Home: Schoonenberg shows The Cube on outdoor screens
