Engage your audience by adding a live countdown for an event or offer in any DOOH creative, now available as a simple, self-serve creative template with Sage+Archer. …
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Finally, the train station inventory from the NS / Dutch Railway is available for programmatic Digital Out of Home (DOOH)! Here's what you need the know about the NS digital screens and why you …
Deploying outdoor campaigns can be extremely effective when it comes to engaging with an audience. This is why L'Oréal took the opportunity and deployed a campaign across several DOOH screens in …
Read blogpost about L’Oréal launches a full scale, mass targeted, DOOH campaign for new product
Sage+Archer put together an exclusive guide giving marketers everything they need to know of audience targeting in digital out-of-home (DOOH) for 2023. For a one-to-many medium such as OOH, …
Read blogpost about Audience targeting in Digital Out of Home: everything you need to know
The introduction of programmatic buying to Digital Out-of-Home (DOOH) has firmly placed the advertising medium as an essential component across omnichannel marketing and a go-to when looking to …
Marketers, brand managers, creatives, and everyone else in the fight for consumer attention: we all know that simply putting any advertising content out there isn’t going to cut it. The …
Read blogpost about Dynamic Creative: unlocking the power of personalisation in OOH
Tuesday November 29th, Sage+Archer and WallDecaux hosted a webinar presenting the first dynamic creative solutions for programmatic Digital Out-of-Home in Germany. The Webinar was accompanied by …
Read blogpost about Dynamic Creative Solution, Sage+Archer and WallDecaux Webinar
Our creative studio continues to innovate, focused on enhancing and scaling dynamic content for DOOH. We have developed 5 self-service, unique S+A creative templates, enabling full-motion …
Read blogpost about S+A Studio launches 5 creative templates, scaling dynamic creative for DOOH
