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add-live-countdown-element-creative-ad-digital-out-of-home-outdoor-campaign-sage-archer

published by mhammink • 2 min read

Add a Live Countdown to your Digital Out-of-Home (DOOH) creative

Engage your audience by adding a live countdown for an event or offer in any DOOH creative, now available as a simple, self-serve creative template with Sage+Archer. …

Read blogpost about Add a Live Countdown to your Digital Out-of-Home (DOOH) creative

published by mhammink • 5 min read

NS Dutch Railway inventory now unlocked for programmatic Digital Out of Home (DOOH)

Finally, the train station inventory from the NS / Dutch Railway is available for programmatic Digital Out of Home (DOOH)! Here's what you need the know about the NS digital screens and why you …

Read blogpost about NS Dutch Railway inventory now unlocked for programmatic Digital Out of Home (DOOH)

published by matthijs.kemper • 2 min read

L’Oréal launches a full scale, mass targeted, DOOH campaign for new product

Deploying outdoor campaigns can be extremely effective when it comes to engaging with an audience. This is why L'Oréal took the opportunity and deployed a campaign across several DOOH screens in …

Read blogpost about L’Oréal launches a full scale, mass targeted, DOOH campaign for new product

published by mhammink • < 1 min read

Audience targeting in Digital Out of Home: everything you need to know

Sage+Archer put together an exclusive guide giving marketers everything they need to know of audience targeting in digital out-of-home (DOOH) for 2023. For a one-to-many medium such as OOH, …

Read blogpost about Audience targeting in Digital Out of Home: everything you need to know

published by mhammink • 3 min read

Measurement of Digital Out of Home: Brand Impact, Footfall, Online Engagement and Sales

The introduction of programmatic buying to Digital Out-of-Home (DOOH) has firmly placed the advertising medium as an essential component across omnichannel marketing and a go-to when looking to …

Read blogpost about Measurement of Digital Out of Home: Brand Impact, Footfall, Online Engagement and Sales

published by mhammink • 3 min read

Dynamic Creative: unlocking the power of personalisation in OOH

Marketers, brand managers, creatives, and everyone else in the fight for consumer attention: we all know that simply putting any advertising content out there isn’t going to cut it.  The …

Read blogpost about Dynamic Creative: unlocking the power of personalisation in OOH

published by Stan Nedkov • < 1 min read

Dynamic Creative Solution, Sage+Archer and WallDecaux Webinar

Tuesday November 29th, Sage+Archer and WallDecaux hosted a webinar presenting the first dynamic creative solutions for programmatic Digital Out-of-Home in Germany. The Webinar was accompanied by …

Read blogpost about Dynamic Creative Solution, Sage+Archer and WallDecaux Webinar

published by Stan Nedkov • 2 min read

S+A Studio launches 5 creative templates, scaling dynamic creative for DOOH

Our creative studio continues to innovate, focused on enhancing and scaling dynamic content for DOOH. We have developed 5 self-service, unique S+A creative templates, enabling full-motion …

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