• Skip to main content
  • Skip to footer
Sage+Archer

Sage+Archer

Programmatic Digital Out of Home + Mobile

 

CREATIVE BUILDER

CHECK OUT OUR WORK

SEE THE PLATFORM

LOGIN

JOBS

◂ Blog overview

Author mhammink Published
16 June 2021

Basic-Fit’s digital screens unlocked for programmatic DOOH

FILED UNDER: Innovation

Basic-Fit’s thousand digital screens are now available for programmatic buying through Sage+Archer. The integration with Europe’s largest fitness company and the media buying platform allows agencies and advertisers to buy trigger-led, audience-based campaigns over 200 Basic-Fit locations across the Netherlands.

After a successful pilot in 2019 Basic-Fit started offering brands the opportunity to get in touch with consumers in their clubs through Basic-Fit Media. Due to the growing demand from the market it now activates programmatic. Odine van den Broeke, Advertising & Partnership Manager at Basic-Fit: “We wish to see relevant engagements between brands and our visitors. Therefore we want to offer companies price control over their budgets and planning, allowing them to reach their target audience in real-time using various contextual and audience triggers. With the Sage+Archer platform, marketers have the right tools to do that efficiently”.

Every Basic-Fit club has approx. 6 different screens on high traffic locations in the club.

With 1.8 million members globally the fitness company reaches many kinds of audiences. “We have numerous locations, various types of clubs (e.g. Ladies-Only) that attract different kinds of groups throughout the day. This combined with generic trigger data such as weather, allows brands to deliver more relevant experiences”. 

Sneaker brand Solemates, together with Portland & Benjamin, is the first programmatic campaign that used the new dynamic opportunities. “We are thrilled to be the platform to run programmatic campaigns on Basic-Fit’s digital screens.” shared Diederick Ubels, Co-Founder of Sage + Archer “With the high impact inventory added to the platform, agencies and advertisers have another great opportunity and context to target their audience most effectively”. 

Start planning on gymtime now and login on your S+A account. Questions about the Basic-Fit inventory or do you want access to the S+A platform? Get a free demo here.

 

Footer

OFFICE LOCATIONS
CONTACT
CAREERS
INVENTORY
CREATIVE BUILDER

CASE STUDIES
LINKEDIN
INSTAGRAM

Sage + Archer
HQ Danzigerbocht 45-P
1013AM Amsterdam
Tel: +31207028206

KvK/CoC: 69611033
BTW/VAT: NL8579.39.488B01
IBAN: NL25RABO0327176628
BIC CODE: RABONL2U

EN
EN DE FR ES