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Author dubels Published
17 July 2020

Auto.nl – selling cars from a digital OOH screen

FILED UNDER: Dynamic Creative, Innovation

Auto.nl is a website selling and leasing out cars. With a campaign in public transportation they offered travellers the opportunity to avoid taking the train. You could, within minutes, buy a car whilst waiting for that train to arrive. Right there on the touchscreen.

Corona and used cars

Since Corona pandemic there is a huge increase in used car sales on auto.nl. Although all the limitations on public transport have been lifted, auto.nl has yet to see a decline in sales numbers. People are actively avoiding public transportation it seems. With this insight auto.nl wanted to take this trend a step further by offering the passenger that are still in the train the opportunity of getting into a car.

With the help of 24AM within 5 days a mini funnel was created that functioned completely on a digital screen on the Rembrandtplein in the heart of Amsterdam. This way it made it possible for a consumer to fully finish the buying proces within minutes on a digital screen.

Tell me more!

Do you want to know how Sage+archer can help you with your campaign? Leave your e-mail address below or call 020-7028200. Or if you want to request a demo, click here.

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