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published by mhammink • 2 min read

Add a Live Countdown to your Digital Out-of-Home (DOOH) creative

Engage your audience by adding a live countdown for an event or offer in any DOOH creative, now available as a simple, self-serve creative template with Sage+Archer. …

Read blogpost about Add a Live Countdown to your Digital Out-of-Home (DOOH) creative

published by mhammink • 5 min read

NS Dutch Railway inventory now unlocked for programmatic Digital Out of Home (DOOH)

Finally, the train station inventory from the NS / Dutch Railway is available for programmatic Digital Out of Home (DOOH)! Here's what you need the know about the NS digital screens and why you …

Read blogpost about NS Dutch Railway inventory now unlocked for programmatic Digital Out of Home (DOOH)

published by mhammink • < 1 min read

Audience targeting in Digital Out of Home: everything you need to know

Sage+Archer put together an exclusive guide giving marketers everything they need to know of audience targeting in digital out-of-home (DOOH) for 2023. For a one-to-many medium such as OOH, …

Read blogpost about Audience targeting in Digital Out of Home: everything you need to know

published by mhammink • 3 min read

Measurement of Digital Out of Home: Brand Impact, Footfall, Online Engagement and Sales

The introduction of programmatic buying to Digital Out-of-Home (DOOH) has firmly placed the advertising medium as an essential component across omnichannel marketing and a go-to when looking to …

Read blogpost about Measurement of Digital Out of Home: Brand Impact, Footfall, Online Engagement and Sales

published by mhammink • 3 min read

Dynamic Creative: unlocking the power of personalisation in OOH

Marketers, brand managers, creatives, and everyone else in the fight for consumer attention: we all know that simply putting any advertising content out there isn’t going to cut it.  The …

Read blogpost about Dynamic Creative: unlocking the power of personalisation in OOH

Save the Children Digital Out of Home Campaign Example Case Study Dynamic HTML5 creative outdoor

published by mhammink • 3 min read

Save the Children raise awareness of food poverty with localised DOOH

Save the Children provide food assistance for vulnerable households and individuals and rely on fundraising to support food poverty and hunger programs. This fundraising campaign ran throughout …

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published by mhammink • 2 min read

Gall & Gall introduces weather forecasting for DOOH

Gall & Gall maximised a fantastic summer with a weather forecast feed in their DOOH campaign, inspiring summer weekend planning and stimulating in-store sales in anticipation of the days …

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published by mhammink • < 1 min read

OMcollective promotes summer fun with DOOH for Lago water parks in Belgium

OMcollective has set up a campaign for Lago, a waterpark based in Belgium. In order to take advantage of the summer heat and encourage people to take a trip to the park, the campaign targeted …

Read blogpost about OMcollective promotes summer fun with DOOH for Lago water parks in Belgium

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