Sage+Archer put together an exclusive guide giving marketers everything they need to know of audience targeting in digital out-of-home (DOOH) for 2023. For a one-to-many medium such as OOH, …
Read blogpost about Audience targeting in Digital Out of Home: everything you need to know
The introduction of programmatic buying to Digital Out-of-Home (DOOH) has firmly placed the advertising medium as an essential component across omnichannel marketing and a go-to when looking to …
Marketers, brand managers, creatives, and everyone else in the fight for consumer attention: we all know that simply putting any advertising content out there isn’t going to cut it. The …
Read blogpost about Dynamic Creative: unlocking the power of personalisation in OOH
Save the Children provide food assistance for vulnerable households and individuals and rely on fundraising to support food poverty and hunger programs. This fundraising campaign ran throughout …
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Gall & Gall maximised a fantastic summer with a weather forecast feed in their DOOH campaign, inspiring summer weekend planning and stimulating in-store sales in anticipation of the days …
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OMcollective has set up a campaign for Lago, a waterpark based in Belgium. In order to take advantage of the summer heat and encourage people to take a trip to the park, the campaign targeted …
Read blogpost about OMcollective promotes summer fun with DOOH for Lago water parks in Belgium
DEPT®, pioneering technology and marketing for their brands, employed programmatic DOOH for world-leading bike manufacturer Canyon Bicycles. Audience layering and the efficiency of programmatic …
Read blogpost about Canyon targets commuters on the go with DOOH
McDonald’s has launched a DOOH campaign, promoting their signature McFlurry dessert to the consumer, triggered by the perfect weather conditions for enjoying an ice cream. Summer heat sells …
Read blogpost about Craving something cool? McFlurry drive sales with weather-based DOOH
