Once upon a time, in the competitive world of automotive advertising, XPENG, a Chinese electric car manufacturer, found itself facing a unique challenge. Despite producing cutting-edge electric …
Clicktrust leverages Programmatic OOH to create brand awareness for Zuny, and alongside increased leads by 2.7%.
As a sister brand of VOO, Zuny remains a challenger on the telco market. To ensure an effective market penetration, Zuny required greater visibility. The objective was to expand Zuny’s reach and …
OSG Agency leverage Programmatic OOH to help people park with Moovy in Helsinki
Moovy is a parking service that brings together drivers and parking space providers, and OSG Agency helped them grow awareness by targeting car owners in Helsinki. By using Sage+Archer …
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Playmobil keert terug bij Stroom en wil ook volwassenen bereiken
'Het verhaal achter Playmobil is, denk ik, redelijk exemplarisch voor de markt', legt de strategy director van Stroom uit. Het iconische speelgoedmerk Playmobil kiest Stroom als nieuw …
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Sage+Archer and Havas Belgium launched the first ever Programmatic DOOH campaign in Luxembourg.
Programmatic OOH is growing, and it's spreading like a "Yellow Oil Slick" across Europe. Havas ran a multi-country campaign for Atout France, in Belgium and Luxembourg and became …
Activating Programmatic DOOH in the heartlands of our target audience
Dementia UK had never activated a digital media campaign before, and despite there being an awareness of Dementia in the UK, there is still a general lack of understanding of the disease and the …
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Metro campaign is to reduce stress in real-time for millions of Scandinavians
At subway stations all over Scandinavia, an extensive mindfulness campaign is being launched at the beginning of the new year. With the help of real-time data from Google trends S+A triggered a …
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KLM Royal Dutch Airlines Leverages dynamic creative through programmatic DOOH
KLM launched their first programmatic OOH campaign to utilise the benefits of location based targeting with offer led dynamic creative. Their focus was across the airport network in …
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