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dubels

published by dubels • < 1 min read

KLM Royal Dutch Airlines Leverages dynamic creative through programmatic DOOH

KLM launched their first programmatic OOH campaign to utilise the benefits of location based targeting with offer led dynamic creative.  Their focus was across the airport network in …

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published by dubels • < 1 min read

Malibu applies dynamic creative to reach students in 14 cities

Malibu wanted to send out a message to all Dutch students. That is why they only targeted cities with a high student population. These (14) cities all got their own message. Thanks to HTML5, …

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published by dubels • 2 min read

Heineken celebrates lockdown release with #thefirstbeer campaign

As terraces finally opened again in April 2021, city consumers were invited to enjoy a Heineken beer and asked to share their first glass of Heineken in a dynamic DOOH campaign. Heineken ran …

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published by dubels • < 1 min read

Hans Anders uses hyper local targeting based on their customized Points of interest list.

To maximize relevance of their Out of Home campaign, Hans Anders focused on the specific areas directly surrounding their own shops. Sage+Archer built useful applications on top of the …

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Diederick @POM

published by dubels • < 1 min read

POM – Podcast over Media

Last week Sage+Archer was featured in the podcast about media - POM - which is a popular podcast in the Netherlands hosted by Alexander Klöpping and Ernst - Jan Pfauth. It was featured there as …

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published by dubels • < 1 min read

AD ACADEMY reaches MBO students through programmatic Digital Out of Home advertising

Even - or especially - during COVID times, MBO students need to be motivated to take a next step in their educational career. AD-ACADEMY, an initiative of Schoevers, ISBW, NCOI and Markus Verbeek …

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published by dubels • < 1 min read

Finally the start of 2021 has come

As the world is slowly opening up, the possibilities of programmatic mobile + DOOH are open for business too. As we get tons of questions about the current status of screens, data providers, …

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published by dubels • 2 min read

Programmatic High impact – the art of Powerful Brand Building

Programmatic buying of DOOH is to most buyers in the Netherlands a given. A hygiene factor. Yet not everyone realises the tremendous possibilities this has to offer or what great networks DOOH …

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Sage + Archer
HQ Danzigerbocht 45-P
1013AM Amsterdam
Tel: +31207028206

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