KLM launched their first programmatic OOH campaign to utilise the benefits of location based targeting with offer led dynamic creative. Their focus was across the airport network in …
Read blogpost about KLM Royal Dutch Airlines Leverages dynamic creative through programmatic DOOH
Malibu wanted to send out a message to all Dutch students. That is why they only targeted cities with a high student population. These (14) cities all got their own message. Thanks to HTML5, …
Read blogpost about Malibu applies dynamic creative to reach students in 14 cities
As terraces finally opened again in April 2021, city consumers were invited to enjoy a Heineken beer and asked to share their first glass of Heineken in a dynamic DOOH campaign. Heineken ran …
Read blogpost about Heineken celebrates lockdown release with #thefirstbeer campaign
To maximize relevance of their Out of Home campaign, Hans Anders focused on the specific areas directly surrounding their own shops. Sage+Archer built useful applications on top of the …
Last week Sage+Archer was featured in the podcast about media - POM - which is a popular podcast in the Netherlands hosted by Alexander Klöpping and Ernst - Jan Pfauth. It was featured there as …
Even - or especially - during COVID times, MBO students need to be motivated to take a next step in their educational career. AD-ACADEMY, an initiative of Schoevers, ISBW, NCOI and Markus Verbeek …
As the world is slowly opening up, the possibilities of programmatic mobile + DOOH are open for business too. As we get tons of questions about the current status of screens, data providers, …
Programmatic buying of DOOH is to most buyers in the Netherlands a given. A hygiene factor. Yet not everyone realises the tremendous possibilities this has to offer or what great networks DOOH …
Read blogpost about Programmatic High impact – the art of Powerful Brand Building
