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published by dubels • < 1 min read

OSG Agency leverage Programmatic OOH to help people park with Moovy in Helsinki

Moovy is a parking service that brings together drivers and parking space providers, and OSG Agency helped them grow awareness by targeting car owners in Helsinki.  By using Sage+Archer …

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published by dubels • 3 min read

Playmobil keert terug bij Stroom en wil ook volwassenen bereiken

'Het verhaal achter Playmobil is, denk ik, redelijk exemplarisch voor de markt', legt de strategy director van Stroom uit. Het iconische speelgoedmerk Playmobil kiest Stroom als nieuw …

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published by dubels • < 1 min read

Sage+Archer and Havas Belgium launched the first ever Programmatic DOOH campaign in Luxembourg.

Programmatic OOH is growing, and it's spreading like a "Yellow Oil Slick" across Europe.  Havas ran a multi-country campaign for Atout France,  in Belgium and Luxembourg and became …

Read blogpost about Sage+Archer and Havas Belgium launched the first ever Programmatic DOOH campaign in Luxembourg.

published by dubels • < 1 min read

Activating Programmatic DOOH in the heartlands of our target audience

Dementia UK had never activated a digital media campaign before, and despite there being an awareness of Dementia in the UK, there is still a general lack of understanding of the disease and the …

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published by dubels • 2 min read

Metro campaign is to reduce stress in real-time for millions of Scandinavians

At subway stations all over Scandinavia, an extensive mindfulness campaign is being launched at the beginning of the new year. With the help of real-time data from Google trends S+A triggered a …

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published by dubels • < 1 min read

KLM Royal Dutch Airlines Leverages dynamic creative through programmatic DOOH

KLM launched their first programmatic OOH campaign to utilise the benefits of location based targeting with offer led dynamic creative.  Their focus was across the airport network in …

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published by dubels • < 1 min read

Malibu applies dynamic creative to reach students in 14 cities

Malibu wanted to send out a message to all Dutch students. That is why they only targeted cities with a high student population. These (14) cities all got their own message. Thanks to HTML5, …

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published by dubels • 2 min read

Heineken celebrates lockdown release with #thefirstbeer campaign

As terraces finally opened again in April 2021, city consumers were invited to enjoy a Heineken beer and asked to share their first glass of Heineken in a dynamic DOOH campaign. Heineken ran …

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