Sage+Archer put together an exclusive guide giving marketers everything they need to know of audience targeting in digital out-of-home (DOOH) for 2023.
For a one-to-many medium such as OOH, precise targeting is an incredible challenge. Traditionally, OOH would need to be bought in networks, cities, or rigid time frames, with advertisers trying to reach as many people within their desired audience as possible.
However, today’s advanced data solutions have enabled brands to take a closer look at consumer movement patterns, creating a deeper understanding of behavioral trends. It is with these learnings that marketers can activate DOOH media – in the right place, at the right time – to engage their target audiences.
In this new guide ‘Audience Targeting in Digital Out-of-Home’ you’ll learn about:
- The variety of audiences and targeting solutions available to marketers
- How audiences are built for this medium and how to apply it to your DOOH campaign
- How other brands applied it for their campaign goals
Download the guide Audience Targeting in DOOH now.