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Author mhammink Published
20 July 2022

Aperol promotes its refreshing summer Spritz with weather triggered DOOH

FILED UNDER: Innovation, Triggers + Custom API

Aperol has launched a DOOH campaign, triggered by the perfect cocktail weather conditions. Already a well known brand, the popularity of the Aperol Spritz maintains in a crowded market with a connection to summer, and promoting a refreshing, fun drink.

JCDecaux out of home screen aperol weather based buying

Turning the summer heat into marketing opportunities

Maximising programmatic capabilities, the campaign only activated when the temperature hit 19 degrees or above, and specifically targeted through the run up to weekend relaxation, playing from 1-8pm Thursday to Sunday.

They targeted social hubs and high footfall locations across all major cities. A perfect reminder of the Aperol brand and driving consideration and consumption across a summer weekend, the peak period for both brand awareness and sales.

The effects of weather on consumer behaviour

According to Woo & Jung, weather has an impact on consumer mood and purchase decisioning, influencing behaviours of what we do and when (2021). Activating weather targeting in your programmatic DOOH campaign enhances stand-out and impact. This happens by reaching your target audience at the most optimal times, and mindset.

Want to know more about weather targeted DOOH?

To learn more about this campaign or the opportunity in DOOH and mobile, please get in touch! Via +31 20 702 8206, through mail, or book a demo right away. Follow us on LinkedIn to keep up to date with news and innovative campaigns.

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