Albert Heijn and its data-driven Digital Out of Home campaign have been shortlisted for The Drum Awards for Out Of Home 2021 in the category: Best Use of Digital.
The Drum Awards for Out of Home celebrates the most creative and strategic thinkers, that even in these particularly challenging times, have been able to connect with their audience and achieve great results.
Albert Heijn was able to use their Digital Out Of Home campaign to target specific audiences based on sales, location, and time data. Resulting in a very efficient and innovative campaign.
The 2021 winners will be announced at a virtual ceremony on Wednesday, November 24.
Want to know more about the DOOH Campaign of Albert Heijn? Watch the video below or click here to check out the blog. Want to see the other categories and nominees? Click here.
Questions about this nomination, targeting options, or specific data-driven DOOH campaigns?
Get in touch with Tim Markestein. He is happy to answer all your questions. Please reach him through mail or call us: +31 20 702 8206. Want to get started right away? Log into the Sage+Archer platform or get a demo!