Engage your audience by adding a live countdown for an event or offer in any DOOH creative, now available as a simple, self-serve creative template with Sage+Archer.
Countdown Creative available for Digital Out-of-Home Creatives
The Countdown is a creative template developed for DOOH, enabling brands to add a timer to (social) videos and imagery, capturing the audience’s attention and creating a sense of anticipation. The countdown can be set to show the amount of time left in days, hours, minutes and seconds, and creatively adjusted to match any brand style.
6 use cases for Live Countdowns in DOOH
Countdown creatives are a great way to capture the audience’s attention and create a feeling of anticipation. Here are some ideas for using the countdown in your DOOH campaign:
- Countdown to the start of a sale or special promotion (“Get ready for Black Friday”)
- Create scarcity with a countdown to the end of a sale (“Sale ends in 4 days” )
- Build awareness with a countdown to a new store opening or service launching, localised to the area
- Create anticipation with a countdown to a new product or movie release, include live availability of the stock or screening
- Countdown to a popular event; sport, concerts, festivals or even a conference (“Secure game night with {brand}. Start in..”) (“Official sponsor of {event}. Starts in..”)
- Countdown to a major national holiday or celebration (“Only 4 days left to surprise your Valentine – order gift now”)
Dynamic creative in DOOH
The Live Countdown is the latest format available in Sage+Archer’s Creative Builder. A self-service feature that provides a range of HTML5-based dynamic templates, allowing creators to build and scale dynamic and full-motion content effortlessly for DOOH.
Keen to learn more about the S+A Creative Builder? Read more or feel free to contact us. Please reach out to Tim Markestein through mail or call us: +31 20 702 8206. Want to plan your DOOH campaign, using the live Countdown creative templates immediately? Log into the Sage+Archer platform or get a demo!