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Author mhammink Published
20 February 2023

Add a Live Countdown to your Digital Out-of-Home (DOOH) creative

FILED UNDER: Dynamic Creative Tagged With: Countdown, DOOH, Dynamic Creative

Engage your audience by adding a live countdown for an event or offer in any DOOH creative, now available as a simple, self-serve creative template with Sage+Archer.

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Add a live countdown to create urgency for a limited sale.

Countdown Creative available for Digital Out-of-Home Creatives

The Countdown is a creative template developed for DOOH, enabling brands to add a timer to (social) videos and imagery, capturing the audience’s attention and creating a sense of anticipation. The countdown can be set to show the amount of time left in days, hours, minutes and seconds, and creatively adjusted to match any brand style.

countdown-creative-ad-live-digital-out-of-home-advertising-campaign-outdoor-sage-archer
WRTS, the online learning platform, uses countdown creative in Digital Out of Home (DOOH) to create urgency for its limited promotion.
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As official sponsor of the Rotterdam Marathon Decathlon implemented a live countdown in the DOOH creative to countdown the start of the run.

6 use cases for Live Countdowns in DOOH

Countdown creatives are a great way to capture the audience’s attention and create a feeling of anticipation. Here are some ideas for using the countdown in your DOOH campaign:

  • Countdown to the start of a sale or special promotion (“Get ready for Black Friday”)
  • Create scarcity with a countdown to the end of a sale (“Sale ends in 4 days” )
  • Build awareness with a countdown to a new store opening or service launching, localised to the area
  • Create anticipation with a countdown to a new product or movie release, include live availability of the stock or screening
  • Countdown to a popular event; sport, concerts, festivals or even a conference (“Secure game night with {brand}. Start in..”) (“Official sponsor of {event}. Starts in..”)
  • Countdown to a major national holiday or celebration (“Only 4 days left to surprise your Valentine – order gift now”)

Dynamic creative in DOOH

The Live Countdown is the latest format available in Sage+Archer’s Creative Builder. A self-service feature that provides a range of HTML5-based dynamic templates, allowing creators to build and scale dynamic and full-motion content effortlessly for DOOH.

Keen to learn more about the S+A Creative Builder? Read more or feel free to contact us. Please reach out to Tim Markestein through mail or call us: +31 20 702 8206. Want to plan your DOOH campaign, using the live Countdown creative templates immediately? Log into the Sage+Archer platform or get a demo!

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