Once upon a time, in the competitive world of automotive advertising, XPENG, a Chinese electric car manufacturer, found itself facing a unique challenge. Despite producing cutting-edge electric vehicles, XPENG struggled to stand out in the crowded marketplace dominated by established car brands. The company realized that to make a lasting impression on potential customers, they needed to break free from the conventional norms of car advertising.
That’s when they encountered Dwise, a leading digital advertising agency renowned for its innovative ideas. Dwise proposed a groundbreaking solution – a 3D Programmatic Digital Out-of-Home (DOOH) campaign through the cutting-edge Sage+Archer platform. It was a chance for XPENG to introduce an entirely new dimension to their advertising, quite literally.
Dwise/Xpeng uses 3D advertising to leverage vertical and horizontal advertising in Programmatic DOOH.
With the strategy set, the campaign was launched in Sweden, with a keen focus on targeting high-priority areas in Stockholm. Dwise, leveraging its expertise in programmatic technology, hand-picked screens across various outdoor companies to ensure that the 3D DOOH ads appeared precisely where they would have the greatest impact. This strategic approach allowed XPENG to not only captivate viewers with the stunning 3D visuals but also highlight the advantages of programmatic advertising in honing their message for specific audiences.
The 3D Programmatic DOOH campaign successfully achieved its purpose – to achieve maximum impact and reinforce the XPENG brand. The captivating visuals, combined with the meticulous targeting, left an indelible impression on the Swedish audience, making XPENG a household name among car enthusiasts and commuters alike. By choosing the programmatic route, XPENG not only showcased the power of 3D advertising but also demonstrated the efficiency and precision that programmatic technology brings to modern advertising strategies.